SEO for HR Managers
HR managers should develop an employer branding strategy that includes SEO to attract and engage potential candidates through search.
Why HR Teams Need SEO
HR teams can leverage SEO to attract top talent through optimized career pages and employer branding content that ranks well in search results.
2 Key SEO Strategies
Develop SEO-Driven Employer Branding Content
Create content (e.g., blog posts, employee testimonials, company culture pages) that highlights your employer brand and is optimized for relevant search terms.
Track Recruitment SEO Metrics
Monitor metrics such as organic traffic to career pages, applications from organic search, and keyword rankings for job-related terms.
Implementation Roadmap
Step 1: 1. Plan Employer Branding Content Calendar
Identify 3-5 content pieces that showcase your company culture and optimize them for search.
Step 2: 2. Set Up Recruitment SEO Dashboard
Use analytics tools to track key SEO metrics related to talent acquisition and report on them regularly.
Key Takeaway
A strong employer brand starts with being found by the right candidates through search.