SEO for Entry-Level HR Professionals
Entry-level HR professionals should understand how to optimize job postings and career pages to attract qualified candidates through search.
Why HR Teams Need SEO
HR teams can leverage SEO to attract top talent through optimized career pages and employer branding content that ranks well in search results.
2 Key SEO Strategies
Optimize Job Descriptions for Search
Learn how to incorporate relevant keywords into job titles and descriptions to improve visibility in job search engines and Google.
Ensure Career Pages are SEO-Friendly
Check that your company's career page is easily navigable, mobile-friendly, and contains content that attracts potential candidates.
Implementation Roadmap
Step 1: 1. Keyword Research for Job Titles
Use keyword tools to find common search terms for roles you are hiring for and incorporate them into job postings.
Step 2: 2. Audit Career Page for SEO Basics
Review your career page for clear navigation, mobile usability, and informative content about working at your company.
Key Takeaway
Effective talent acquisition in the digital age requires understanding of search engine visibility.