SEO for Creative Managers
Creative managers should integrate SEO best practices into creative workflows and ensure their teams understand how design decisions impact search visibility.
Why Creative Teams Need SEO
Creative teams play a crucial role in shaping brand identity and user experience, which are essential for SEO success through visual content, multimedia, and engaging user interfaces.
2 Key SEO Strategies
Incorporate SEO into Creative Briefs
Ensure creative briefs include considerations for SEO, such as target keywords for visual content or page speed implications of design choices.
Train Team on SEO-Friendly Design
Educate your team on how design elements like site structure, navigation, and mobile responsiveness affect SEO.
Implementation Roadmap
Step 1: 1. Update Creative Brief Template
Add a section for SEO considerations to your standard creative brief template.
Step 2: 2. Conduct a Team Training Session
Organize a workshop on SEO for designers and content creators.
Key Takeaway
Bridging the gap between creativity and technical SEO is key to creating high-performing digital assets.