SEO for Entry-Level Creative Professionals
Entry-level creative professionals should focus on understanding how visual and multimedia content impacts SEO, including image optimization, alt text, and user engagement metrics.
Why Creative Teams Need SEO
Creative teams play a crucial role in shaping brand identity and user experience, which are essential for SEO success through visual content, multimedia, and engaging user interfaces.
2 Key SEO Strategies
Optimize Visual Assets for Web Performance
Learn to properly size, compress, and format images and videos to improve page load times while maintaining quality.
Write Descriptive Alt Text for Images
Understand the importance of alt text for accessibility and SEO, and practice writing concise, descriptive alt text for all images.
Implementation Roadmap
Step 1: 1. Image Optimization
Use tools to compress images without losing quality before uploading to the CMS.
Step 2: 2. Alt Text Implementation
Review 5 existing web pages and ensure all images have appropriate alt text.
Key Takeaway
Your creative work directly impacts site performance and user experience, both critical SEO factors.