SEO for Product Managers
Product managers must integrate SEO considerations into product roadmaps and ensure features are built with search visibility in mind.
Why Product Teams Need SEO
Product teams influence SEO through feature development, content structure, and user experience decisions that impact search visibility and engagement.
2 Key SEO Strategies
Incorporate SEO into Product Roadmapping
Ensure that SEO requirements and opportunities are considered during product planning and prioritization.
Collaborate with SEO on Content Strategy
Work with the SEO team to align product content (e.g., help docs, feature pages) with overall content and keyword strategies.
Implementation Roadmap
Step 1: 1. Add SEO Criteria to Roadmap Prioritization
Include 'SEO impact' as a factor when evaluating and prioritizing new product initiatives.
Step 2: 2. Conduct a Product Content Audit with SEO Team
Review existing product-related content with the SEO team to identify optimization opportunities and gaps.
Key Takeaway
SEO should be a key consideration in product planning and development cycles.