Strategic SEO for Engineering Directors
Engineering directors must champion SEO as a core technical requirement and ensure resources are allocated to maintain and improve technical SEO health.
Why Development Teams Need SEO
Development teams are the backbone of technical SEO, ensuring websites are fast, secure, and easily crawlable by search engines.
2 Key SEO Strategies
Advocate for SEO in Technical Roadmaps
Ensure that technical SEO initiatives are prioritized and included in long-term development roadmaps.
Foster a Culture of SEO Awareness
Promote understanding and appreciation for SEO across the engineering department through training and communication.
Implementation Roadmap
Step 1: 1. Align Technical Roadmap with SEO Goals
Meet with SEO leadership to identify key technical SEO priorities for the next 6-12 months and integrate them into the roadmap.
Step 2: 2. Implement SEO Training for Developers
Develop or source SEO training materials specifically for developers and make it part of onboarding and ongoing education.
Key Takeaway
Technical SEO is not just a feature but a fundamental aspect of web development that requires ongoing attention and resources.