B2B SEO strategies focused on long sales cycles, decision-maker targeting, and thought leadership content.
Establish authority in your industry through expert content
Target complex B2B search queries with comprehensive guides
B2B buyers take time to make decisions
Solution: Create content for each stage of the buyer journey and implement lead nurturing
Industry-specific language can limit search visibility
Solution: Balance technical accuracy with accessible language and target various expertise levels
Optimize content for B2B social platforms
Create and optimize podcast content for your industry
Repurpose webinars into SEO-friendly content
For entry-level sales professionals, the primary SEO focus is on becoming a valuable source of 'voice of customer' data. This involves actively listening during prospect and customer interactions to capture the exact language, questions, pain points, and objections they use. This raw data is gold for keyword research and content strategy. Additionally, for businesses with a local presence, entry-level sales can play a role in basic local SEO hygiene, like verifying Google Business Profile information and encouraging reviews.
For sales managers, the SEO focus shifts to building processes that systematically capture and leverage customer insights for SEO, while also ensuring your team understands and communicates the value of SEO in the sales process. You're in a unique position to bridge the gap between sales and marketing, ensuring that SEO efforts are informed by real customer conversations and that your team is equipped to handle SEO-qualified leads effectively.
Here's a reality check: your sales team has conversations every day with prospects who tell them exactly what they're searching for—and almost none of that intelligence makes it back to marketing. The words your prospects use, the questions they ask, the objections they raise? Those are keywords. Those are content ideas. Those are ranking opportunities being flushed because nobody built a system to capture them. Meanwhile, your company pays agencies to guess at keywords your team already knows. That's expensive stupidity.
For entry-level marketing professionals, the focus is on mastering the fundamentals of on-page SEO, content optimization, and basic analytics. This includes understanding keyword research, meta descriptions, header tags, and how to create content that aligns with search intent while supporting the buyer's journey.
For marketing managers, the SEO focus is on developing and executing a comprehensive content strategy that aligns with business goals, managing SEO projects and campaigns, and analyzing performance data to drive continuous improvement. This involves deeper keyword research, technical SEO understanding, link building, and team collaboration.
Here's the uncomfortable truth most CMOs won't admit: you're spending 70% of your marketing budget on rented land. Paid ads disappear the moment you stop paying. Social reach gets throttled quarterly. But organic search? That's real estate you own. The problem isn't that you don't know SEO matters—it's that you're treating it as a checkbox instead of a strategic weapon. Every dollar your competitors invest in SEO compounds. Every dollar you don't is ground you're ceding permanently.
Get a personalized SEO strategy tailored to your specific role and the unique challenges of the b2b services industry.
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