Agency SEO strategies for client acquisition, case study optimization, and service page rankings.
Rank for specific services in your target locations
Leverage your work to attract similar clients
Many agencies compete for the same local keywords
Solution: Specialize in specific industries or services and build strong local citations
Establishing credibility in a crowded market
Solution: Showcase detailed case studies, client testimonials, and thought leadership content
Create video content showcasing your work
Combine organic SEO with Google LSAs
Co-create content with technology partners
For entry-level sales professionals, the primary SEO focus is on becoming a valuable source of 'voice of customer' data. This involves actively listening during prospect and customer interactions to capture the exact language, questions, pain points, and objections they use. This raw data is gold for keyword research and content strategy. Additionally, for businesses with a local presence, entry-level sales can play a role in basic local SEO hygiene, like verifying Google Business Profile information and encouraging reviews.
For sales managers, the SEO focus shifts to building processes that systematically capture and leverage customer insights for SEO, while also ensuring your team understands and communicates the value of SEO in the sales process. You're in a unique position to bridge the gap between sales and marketing, ensuring that SEO efforts are informed by real customer conversations and that your team is equipped to handle SEO-qualified leads effectively.
Here's a reality check: your sales team has conversations every day with prospects who tell them exactly what they're searching for—and almost none of that intelligence makes it back to marketing. The words your prospects use, the questions they ask, the objections they raise? Those are keywords. Those are content ideas. Those are ranking opportunities being flushed because nobody built a system to capture them. Meanwhile, your company pays agencies to guess at keywords your team already knows. That's expensive stupidity.
For entry-level marketing professionals, the focus is on mastering the fundamentals of on-page SEO, content optimization, and basic analytics. This includes understanding keyword research, meta descriptions, header tags, and how to create content that aligns with search intent while supporting the buyer's journey.
For marketing managers, the SEO focus is on developing and executing a comprehensive content strategy that aligns with business goals, managing SEO projects and campaigns, and analyzing performance data to drive continuous improvement. This involves deeper keyword research, technical SEO understanding, link building, and team collaboration.
Here's the uncomfortable truth most CMOs won't admit: you're spending 70% of your marketing budget on rented land. Paid ads disappear the moment you stop paying. Social reach gets throttled quarterly. But organic search? That's real estate you own. The problem isn't that you don't know SEO matters—it's that you're treating it as a checkbox instead of a strategic weapon. Every dollar your competitors invest in SEO compounds. Every dollar you don't is ground you're ceding permanently.
Get a personalized SEO strategy tailored to your specific role and the unique challenges of the agency/consulting industry.
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