Drive more qualified visitors to your website through strategic keyword targeting and content optimization.
Identify high-volume, relevant keywords with achievable difficulty scores. Focus on long-tail keywords that match user intent.
Update and enhance your top-performing pages with additional keywords, better structure, and more comprehensive information.
Build content hubs around main topics with supporting articles that interlink to establish topical authority.
Ensure fast loading times, mobile responsiveness, and proper indexation to maximize traffic potential.
Earn authoritative links through guest posting, digital PR, and creating link-worthy resources.
Target specific, less competitive keywords that collectively drive significant traffic.
Publish high-quality content consistently to capture more search queries.
Distribute page authority and help users discover more content.
Capture location-based searches if applicable to your business.
Total visits from organic search
Target: +20% QoQ
Click-through rate from search results
Target: >3%
Number of keywords in top 100
Target: +50% YoY
For entry-level sales professionals, the primary SEO focus is on becoming a valuable source of 'voice of customer' data. This involves actively listening during prospect and customer interactions to capture the exact language, questions, pain points, and objections they use. This raw data is gold for keyword research and content strategy. Additionally, for businesses with a local presence, entry-level sales can play a role in basic local SEO hygiene, like verifying Google Business Profile information and encouraging reviews.
For sales managers, the SEO focus shifts to building processes that systematically capture and leverage customer insights for SEO, while also ensuring your team understands and communicates the value of SEO in the sales process. You're in a unique position to bridge the gap between sales and marketing, ensuring that SEO efforts are informed by real customer conversations and that your team is equipped to handle SEO-qualified leads effectively.
For sales directors, VPs, and CROs, the SEO focus is on aligning sales strategy with organic growth initiatives to drive predictable, scalable revenue. At this level, it's about recognizing SEO as a strategic lever for customer acquisition and ensuring the sales organization is structured to maximize the value of SEO-generated leads while providing the market intelligence needed to inform content and product strategies.
For entry-level marketing professionals, the focus is on mastering the fundamentals of on-page SEO, content optimization, and basic analytics. This includes understanding keyword research, meta descriptions, header tags, and how to create content that aligns with search intent while supporting the buyer's journey.
For marketing managers, the SEO focus is on developing and executing a comprehensive content strategy that aligns with business goals, managing SEO projects and campaigns, and analyzing performance data to drive continuous improvement. This involves deeper keyword research, technical SEO understanding, link building, and team collaboration.
For Marketing Directors, VPs, and CMOs, the SEO focus is on setting the overarching organic growth strategy, ensuring deep alignment between SEO initiatives and core business objectives, securing and allocating budget for SEO, building and nurturing an SEO-proficient marketing organization, and effectively communicating SEO's strategic value and ROI to executive leadership and the board.
Find your personalized SEO strategy based on your role and experience level.