SEO by Role is built on a simple but powerful premise: every professional, regardless of their department or seniority, has unique insights and capabilities that can drive organic growth.
We're on a mission to democratize SEO knowledge and break down the silos that limit organic growth potential. By providing role-specific SEO playbooks, we empower every professional to contribute meaningfully to their organization's search visibility and success.
Traditional SEO education often focuses exclusively on marketing teams or SEO specialists. But we've discovered that:
When every department understands and applies SEO principles relevant to their work, the entire organization benefits from compounded growth.
We don't believe in one-size-fits-all SEO. Our playbooks are tailored to specific roles, experience levels, and business objectives.
Every playbook includes specific, implementable tasks that professionals can start using immediately, regardless of their SEO experience.
We emphasize how different departments can work together, sharing insights and amplifying each other's SEO efforts.
Each strategy includes relevant KPIs and metrics, ensuring teams can track their contribution to organic growth.
When organizations embrace role-based SEO, they unlock exponential growth opportunities:
Whether you're a sales rep capturing customer insights, a developer optimizing site performance, or an executive setting strategy, you have a role to play in SEO success.
Explore our playbooks, find your personalized strategy, and start contributing to your organization's organic growth today.